Focus Groups
Focus groups involve three to ten participants in a structured discussion on a defined topic. Focus groups can be conducted in person, via the web or by video conferencing.
There are several benefits to using focus groups:
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Respondents build on each other’s comments and ideas.
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The discussion format allows respondents to talk freely and to choose descriptive categories significant to them.
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The moderator can use probing questions to clarify responses.
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Discussion can be conducted in person or remotely by teleconferencing or through the Internet.
Focus groups conducted by Lane Gewecke Consulting can be used for:
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Strategic and long-term planning
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Assessing product or service feasibility
