Lane Gewecke Consulting

Focus Groups

 

Focus groups involve three to ten participants in a structured discussion on a defined topic.  Focus groups can be conducted in person or via the web.

 

There are several benefits to using focus groups:

 

• Respondents build on each other’s comments and ideas.

 

• The discussion format allows respondents to talk freely and to choose descriptive categories significant to them.

 

• The moderator can use probing questions to clarify responses.

 

• Discussion can be conducted in person or remotely by teleconferencing or through the Internet.

 

 

Focus groups conducted by Lane Gewecke Consulting can be used for:

 

• Strategic and long-term planning

 

• Assessing product or service feasibility