Focus Groups


Focus groups involve three to ten participants in a structured discussion on a defined topic.  Focus groups can be conducted in person or via the web.


There are several benefits to using focus groups:


  • Respondents build on each other’s comments and ideas.


  • The discussion format allows respondents to talk freely and to choose descriptive categories significant to them.


  • The moderator can use probing questions to clarify responses.


  • Discussion can be conducted in person or remotely by teleconferencing or through the Internet.



Focus groups conducted by Lane Gewecke Consulting can be used for:


  • Strategic and long-term planning


  • Assessing product or service feasibility